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BioWare's David Gaider: more inclusive games make sense from a "business perspective"

Longtime Dragon Age sidekick and morally-iffy mage, Morrigan.

“Why are so many people demanding AAA titles to be all feminist and stuff when women don't even buy those games?”

That’s the question one anonymous user took to the Ask A Game Dev Blog - and which prompted a lengthy response from Dragon Age: Inquisition writer David Gaider. Gaider pointed out that with AAA costs rising every year, the question should be why fewer women buy those games.

“Hint: the answer may require more self-examination than you are, strictly speaking, comfortable with,” Gaider told the anonymous asker.

Gaider was following up an eloquent riposte to the original question which cited a 2013 Entertainment Software Association survey. The survey found that game players are 52% male, 48% female - and that frequent game buyers are split evenly by gender.

“The argument I most often hear regarding those CSA figures is that they’re for the entire audience and not for a specific game or type of game,” began Gaider. “It’s true. The percentage may be less for some types of games and more for others. 

“That does, however, still mean half the entire current gaming audience consists of women who are playing a game of some kind.”

Gaider argued that it’s far easier to make a BioWare devotee of somebody who’s already playing games than somebody who isn’t.

“So the question, if one looks at it from a purely business perspective, and particularly for an industry where costs are rising dramatically and the number of units of a AAA game required to ship just to stay afloat increases every year, shouldn’t be ‘how do we better fight for a larger share of our traditional audience?’ but rather ‘how do we better entice a larger portion of the entire gamer audience to play our game?’,” he wrote.

Gaider said the whole games industry is struggling with that question - “and, yes, that includes us at BioWare”. Making a good game is not enough, he added - developers also need to ask themselves why women don’t currently buy their games, if that’s the case.

BioWare are off to a good start - every one of their RPGs to date has allowed for a female protagonist. How can they do better?

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avatar
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How can they do better?

By making the female chars look like real people wearing real clothes/armour, leave out the child faces, perfect bodies and 'boob' armour.

By giving female chars equal abilities, voice, storylines.

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Shriven's picture
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I seem to remember Morrigan having the boobiest of boob armor in DA:O

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Satyromaniac's picture
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Aye, it's not rocket science. Stop treating females as accessories.

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Exmortis's picture
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Nothing wrong with trying to attract more female gamers...but careful you don't alienate your existing customers (mostly male) by doing so. Men and women are different and often enjoy different things. For example you likely aren't going to get a lot of female gamers attracted to violent and gory games (some like them, not many). Take the guy stuff out to appeal to more women and you'll likely have neither guys nor girls buying.

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Shriven's picture
1642

How to make Ubisoft look like dicks, eh?

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NihlusGreen's picture
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We definitely need to be more female gamer friendly....I want a gamer GF dammit

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subedii's picture
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Very apt comment. If games are going to expand (and they need to if budgets are going to keep ballooning), then those kinds of questions really do need to be looked at.

Also relevant:

https://twitter.com/GameAnim/status/476638349097058304

I think his estimate is on the conservative side, but I'd certainly place his perspective way above most. For those that don't know:

"Animator @Naughty_Dog. Animation Director on Assassin's Creed III, Lead on Mass Effect 1, 2 & more."

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Ocid's picture
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I think a day or two is seriously underestimating the time that goes into this sort of thing. I get his credentials but he seems to be missing out on a huge amount of other stuff.

Read Aisha Tylers facebook status or twitter feed about it. She brings up much better points.

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