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Jesse Schell: Releasing a demo harms your game sales

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Jesse Schell: Releasing a demo harms your game salesIn an impassioned presentation at DICE 2013, Puzzle Clubhouse CEO and respected analyst Jesse Schell spoke about the importance of getting people to want to try your product. Or not. It turns out that if you’re selling a video game, it would be wise for you to not let people try a demo of it.

Surprised? The numbers back him up.

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