£25 followed by £0 per month. This is how all MMOs should operate.
In a moment of what I'm going to assume is fleeting insanity, Green Man Gaming have just slashed - violently, murderously slashed - a third off Guild Wars 2's asking price. It's now £24.99, likely to be cheaper than anywhere else online right now, and half the cost of buying the game directly from ArenaNet. Guild Wars 2's pre-purchase discount runs for 24 hours, after which the subscription-free MMORPG returns to its lofty £37.99 perch. If you were considering dipping a toe into ArenaNet's world, now would be a good time to take your metaphorical socks off. Guild Wars 2 launches a month from now, on August 28th.
Update: Sorry Americhums, it seems this deal is a European exclusive for now.
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Runeclaw69 commented on Guild Wars enters automated maintenance; will "keep Guild Wars running in the years to come"