Starbreeze Studios have announced to its shareholders that its upcoming co-operative crime shooter Payday 2 is already profitable from pre-orders alone, a whole six days before the game is due to go on sale.
Game Reactor report that in a statement to investors and shareholders, CEO Bo Andersson-Klint said: “Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can.”
“We now look forward to the royalty income that can secure the company’s development of its own IP in the future,” he added. “That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”
For the sake of making the story complete, let’s turn that cliche on its head: looks like crime does pay, after all.
Find out everything we know about Payday 2 whilst you wait for release day. Who knows, it might even convince you to throw your own money at Starbreeze if you haven’t already.
Thanks, OXM.