A woman from EA just killed a man. The Sims 4 will launch on September 2nd.
The dead man was a virtual one, a pawn in The Sims 4 whose personality had been infused with so much giggling that he keeled over, literally corpsed, on to the floor during a party. His death was in aid of demonstrating the all new (but in fact not new at all) personality driven aspects of the doll house sequel, which will introduce a new ability to share and upload your Sims to export into other players' games. You can download a Barack Obama and have him dance at your party, or distribute a digital copy of yourself all over the world, like a disgusting virtual spore cloud.
Perhaps most interestingly, a release date for The Sims 4 was finally announced: the not-all-that-distant date of September 2nd. Maxis have previously promised not to make this one an always-online clusterflump. So phew and hooray.