Where are those Warlords: World of Warcraft subscriptions fall again to 6.8 million | PCGamesN

James Cameron calls VR “a yawn, frankly”

Prey 2 cancelled by Bethesda

Far Cry 4's PvP will let you duke it out using armoured vehicles, magic animals and teleportation

World of Warcraft

Where are those Warlords: World of Warcraft subscriptions fall again to 6.8 million

World of Warcraft

World of Warcraft remains one of the best PC MMOs around, and Warlords of Draenor its most compelling reason to play in an age. But it looks as if the expansion is hurting Blizzard in the short term. Just as the water recedes before a wave, subscriber numbers have fallen once more ahead of its release.

World of Warcraft’s total subscriber base now sits at 6.8 million - down 800,000 from March. Most of that decline happened in the East, and was attributed to both “seasonality” and the end of an expansion cycle.

“This pattern is right in line, percentage-wise, with the drops that we saw at Cataclysm's cycle in Q2 2012,” Blizzard CEO Mike Morhaime told investors. 

“That drop in 2012 was followed by an uptick in subscribers just ahead of Mists of Pandaria’s launch. So we’re hoping to see players return once we draw closer to the release of Warlords of Draenor later this year.”

There are now over 1.5 million pre-orders for Warlords of Draenor, Blizzard revealed in the earnings call yesterday. Morhaime said he expected “strong support” for the expansion from the WoW community.

Blizzard are actually making more money from the game than this time last year, thanks in part to sales of a level 90 character boost.

WoW subscriptions peaked in the wake of Wrath of the Lich King, between 2009 and 2011 - but dropped sharply after the release of Cataclysm. Mists of Pandaria provided only temporary relief, and the game has now dipped below pre-2007 subscriber levels.

Warlords of Draenor has garrisons, though! And did you see what they’ve done with Nagrand?

Login or Register
2
+2
-0
Frogrus's picture
2

personally, Im just saving money for game time when draenor is released!

2
+2
-0
avatar
133

Yeah, as a new expansion comes people come back to check it out. Then, when the novelty has wear off they leave again. What Blizzard should (and most likely did, but hasn't spoken about it) take notice and address the fact that the game is no longer able to keep its entire potential player base busy and happy for very long.

0
+1
-1
Shriven's picture
1662

Ill grab expansion. Maybe a few weeks before launch just to get in the swing of things again.

0
+1
-1
novadragon79's picture
1

I did preorder it but i probably won't play it at all,after all these years it has lost its attraction

Alienware - Game VictoriousNvidia Shield - Titanfall
Blizzard on World of Warcraft PvP as an eSport:

World of Warcraft

Blizzard on World of Warcraft PvP as an eSport: "it's kind of hard to watch"

First blood in the World of Warcraft Arena World Championship will be shed next week

First blood in the World of Warcraft Arena World Championship will be shed next week

World of Warcraft given subscriber reprieve ahead of Warlords of Draenor; up to 7.4 million players

World of Warcraft given subscriber reprieve ahead of Warlords of Draenor; up to 7.4 million players

Buy a BlizzCon 2014 virtual ticket for loot in WoW, Diablo III, StarCraft II and Hearthstone

Buy a BlizzCon 2014 virtual ticket for loot in WoW, Diablo III, StarCraft II and Hearthstone

Casting resurrection: World of Warcraft's getting an undelete character feature

Casting resurrection: World of Warcraft's getting an undelete character feature

Don't worry: World of Warcraft's premium XP boosts won't be making the trip from East to West

Don't worry: World of Warcraft's premium XP boosts won't be making the trip from East to West

AFK on a giant turtle: why WoW's only neutral level 90 player spent 4164 hours on a single island

World of Warcraft

AFK on a giant turtle: why WoW's only neutral level 90 player spent 4164 hours on a single island

World of Warcraft tenth anniversary detailed. You get a free corgi

World of Warcraft tenth anniversary detailed. You get a free corgi

Blizzard has

Blizzard has "six or seven" World of Warcraft expansions planned; "easily 10 years worth of stuff"

Why World of Warcraft subscriptions are still dropping, according to its lead designer

Why World of Warcraft subscriptions are still dropping, according to its lead designer

Is World of Warcraft's Robin Williams tribute a genie NPC?

Is World of Warcraft's Robin Williams tribute a genie NPC?

World of Warcraft's 10 year anniversary will be filled with corgis and violence

World of Warcraft's 10 year anniversary will be filled with corgis and violence

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

World of Warcraft

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

World of Warcraft's Alliance is getting a chopper after all

World of Warcraft's Alliance is getting a chopper after all

Get clued up on the history of Warcraft while you wait for Warlords of Draenor

Get clued up on the history of Warcraft while you wait for Warlords of Draenor

A British MP asked for in-game theft to be treated like real-world theft

A British MP asked for in-game theft to be treated like real-world theft

To Twitch! World of Warcraft's Warlords of Draenor closed beta goes live today

To Twitch! World of Warcraft's Warlords of Draenor closed beta goes live today

World of Warcraft's human male MKII

World of Warcraft's human male MKII

Snowden documents suggest the NSA and GCHQ planted spies in World of Warcraft

World of Warcraft

Snowden documents suggest the NSA and GCHQ planted spies in World of Warcraft

Ding: World of Warcraft player hits level 90 on his neutral Pandaren

Ding: World of Warcraft player hits level 90 on his neutral Pandaren

Horde or Alliance: Azeroth Choppers wants you to choose your ride

Horde or Alliance: Azeroth Choppers wants you to choose your ride

Warcraft the movie has wrapped - but won't be out until 2016

Warcraft the movie has wrapped - but won't be out until 2016

Level 90 crash course videos teach DPS specialisation basics for Warlords of Draenor

Level 90 crash course videos teach DPS specialisation basics for Warlords of Draenor

Wildstar was built by World of Warcraft devs determined to

Wildstar was built by World of Warcraft devs determined to "do it right this time"