Vrooming noises in new Grid game confirmed in teaser trailer

Sagas for everyone: Stoic and King settle trademark dispute

The Mighty Quest for Epic Loot gets a bit more free for the weekend

Blizzard have “more resources focused on building content for World of Warcraft than ever before”

The headline news for the Blizzard bit of Activision’s earnings call last night was that World of Warcraft subscriber numbers are still declining, and appear to be picking up speed. That’s a disconcerting thought for Azeroth’s inhabitants, who can see Blizzard pumping cash into what they hope will be new floats for the company to bob along on once WoW is fully deflated - Hearthstone and Heroes of the Storm.

But Blizzard haven’t begun the long, finickety process of pulling out of WoW just yet. Indeed, they’ve upped its budget to ensure that “it can continue having a long and happy life”.

Revenues and income for the company were unsurprisingly lower the during same period last year, when Mists of Pandaria launched. But Bobby Kotick made reference to imminent “significant and exciting new content for World of Warcraft” in his opening remarks - surely pointing to the Warlords of Draenor expansion we expect to see announced at BlizzCon this weekend.

Beyond another expansion, there are regular future updates to look forward to. Expect them to follow the pattern of this September’s meaty Siege of Orgrimmar patch, which Blizzard CEO Mike Morhaime hailed as a success.

Morhaime pointed to the “huge array” of new dungeons and “major” story drive that heralded Orgrimmar, as well as new accessibility features and the fact that groups of varying sizes can now take part in endgame raids.

“We’ve very pleased with the response to Siege of Orgrimmar, the massive content update we released in September,” he said.

“Player response to the content has been good, and we saw increased engagement that has contributed to maintaining relatively stable suberscribership quarter-over-quarter. We’ll continue to invest heavily in World of Warcraft to deliver frequent, high quality content to our players.”

In fact, the only cost-cutting measures apparent as WoW’s subscriber base shrinks are in customer service, where Morhaime says there are “a lot of efforts going towards improving customer self-help, so that our millions of players don’t actually have to contact us directly”.

“The way we’re viewing customer service for WoW, of course we want to maintain a high quality of customer service to our players, but I think we want to continue to look at more efficient and better ways of doing that,” he said.

By and large, that’s fairly reassuring. Wouldn’t you say?

Login or Register

World of Warcraft

Why Heroes of the Storm is the MOBA Blizzard always wanted to play

Azeroth Choppers: World of Warcraft does American Choppers, and nothing makes sense any more

Hearthstone single-player mode will chuck players into the necropolis of Naxxramas

World of Tanks' average players spend three times as much as League of Legends players

We can rebuild him: Blizzard showcases the new and improved male tauren

Slower healing and "squished" character stats: WoW is changing for Warlords of Draenor

PCGamesN

Hearthstone review

World of Warcraft player hits 85 on his "neutral" Pandaren; aims for 90

Win three rounds of Hearthstone and ride off into the sunset on the Hearthsteed

Cancel your engagements: Hearthstone just launched

World of Warcraft: Warlords of Draenor now available for pre-purchase; could launch in autumn

MMO ecognomics: Warlords of Draenor trailer flaunts new character model and animations

PCGamesN

Heroes of the Storm: "a triumph"

Warcraft movie star Dominic Cooper talks the "terrifying" task of appeasing Blizzard fans

The Midas touch: Hearthstone's golden heroes coming with the next patch

Mists of Pandaria Digital Deluxe edition being put to rest

Blizzard will price World of Warcraft level 90 boost at $60 to avoid "devaluing" levelling

The War in Warcraft: WoW PvP Season 15 begins

PCGamesN

The best Hearthstone decks for beginners

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

Still no beards: Warlords of Draenor's new female dwarf model revealed

Bringing World of Warcraft's female orc into the modern age

$60 boost to level 90 appears in World of Warcraft shop

Warlords of Draenor to bring back Skirmishes and add a PvP spectator mode