Blizzard have “more resources focused on building content for World of Warcraft than ever before” | PCGamesN

Expect the Inquisition: Dragon Age Keep open beta begins

The 10 best World War 2 PC games

Enforcer: Police Crime Action is a full-blooded police simulator. Yet it’s hilarious

World of Warcraft

Blizzard have “more resources focused on building content for World of Warcraft than ever before”

The headline news for the Blizzard bit of Activision’s earnings call last night was that World of Warcraft subscriber numbers are still declining, and appear to be picking up speed. That’s a disconcerting thought for Azeroth’s inhabitants, who can see Blizzard pumping cash into what they hope will be new floats for the company to bob along on once WoW is fully deflated - Hearthstone and Heroes of the Storm.

But Blizzard haven’t begun the long, finickety process of pulling out of WoW just yet. Indeed, they’ve upped its budget to ensure that “it can continue having a long and happy life”.

Revenues and income for the company were unsurprisingly lower the during same period last year, when Mists of Pandaria launched. But Bobby Kotick made reference to imminent “significant and exciting new content for World of Warcraft” in his opening remarks - surely pointing to the Warlords of Draenor expansion we expect to see announced at BlizzCon this weekend.

Beyond another expansion, there are regular future updates to look forward to. Expect them to follow the pattern of this September’s meaty Siege of Orgrimmar patch, which Blizzard CEO Mike Morhaime hailed as a success.

Morhaime pointed to the “huge array” of new dungeons and “major” story drive that heralded Orgrimmar, as well as new accessibility features and the fact that groups of varying sizes can now take part in endgame raids.

“We’ve very pleased with the response to Siege of Orgrimmar, the massive content update we released in September,” he said.

“Player response to the content has been good, and we saw increased engagement that has contributed to maintaining relatively stable suberscribership quarter-over-quarter. We’ll continue to invest heavily in World of Warcraft to deliver frequent, high quality content to our players.”

In fact, the only cost-cutting measures apparent as WoW’s subscriber base shrinks are in customer service, where Morhaime says there are “a lot of efforts going towards improving customer self-help, so that our millions of players don’t actually have to contact us directly”.

“The way we’re viewing customer service for WoW, of course we want to maintain a high quality of customer service to our players, but I think we want to continue to look at more efficient and better ways of doing that,” he said.

By and large, that’s fairly reassuring. Wouldn’t you say?

Login or Register
Alienware - Game VictoriousNvidia Shield - Titanfall
Blizzard on World of Warcraft PvP as an eSport:

World of Warcraft

Blizzard on World of Warcraft PvP as an eSport: "it's kind of hard to watch"

First blood in the World of Warcraft Arena World Championship will be shed next week

First blood in the World of Warcraft Arena World Championship will be shed next week

World of Warcraft given subscriber reprieve ahead of Warlords of Draenor; up to 7.4 million players

World of Warcraft given subscriber reprieve ahead of Warlords of Draenor; up to 7.4 million players

Buy a BlizzCon 2014 virtual ticket for loot in WoW, Diablo III, StarCraft II and Hearthstone

Buy a BlizzCon 2014 virtual ticket for loot in WoW, Diablo III, StarCraft II and Hearthstone

Casting resurrection: World of Warcraft's getting an undelete character feature

Casting resurrection: World of Warcraft's getting an undelete character feature

Don't worry: World of Warcraft's premium XP boosts won't be making the trip from East to West

Don't worry: World of Warcraft's premium XP boosts won't be making the trip from East to West

AFK on a giant turtle: why WoW's only neutral level 90 player spent 4164 hours on a single island

World of Warcraft

AFK on a giant turtle: why WoW's only neutral level 90 player spent 4164 hours on a single island

World of Warcraft tenth anniversary detailed. You get a free corgi

World of Warcraft tenth anniversary detailed. You get a free corgi

Blizzard has

Blizzard has "six or seven" World of Warcraft expansions planned; "easily 10 years worth of stuff"

Why World of Warcraft subscriptions are still dropping, according to its lead designer

Why World of Warcraft subscriptions are still dropping, according to its lead designer

Is World of Warcraft's Robin Williams tribute a genie NPC?

Is World of Warcraft's Robin Williams tribute a genie NPC?

World of Warcraft's 10 year anniversary will be filled with corgis and violence

World of Warcraft's 10 year anniversary will be filled with corgis and violence

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

World of Warcraft

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

Where are those Warlords: World of Warcraft subscriptions fall again to 6.8 million

Where are those Warlords: World of Warcraft subscriptions fall again to 6.8 million

World of Warcraft's Alliance is getting a chopper after all

World of Warcraft's Alliance is getting a chopper after all

Get clued up on the history of Warcraft while you wait for Warlords of Draenor

Get clued up on the history of Warcraft while you wait for Warlords of Draenor

A British MP asked for in-game theft to be treated like real-world theft

A British MP asked for in-game theft to be treated like real-world theft

To Twitch! World of Warcraft's Warlords of Draenor closed beta goes live today

To Twitch! World of Warcraft's Warlords of Draenor closed beta goes live today

Snowden documents suggest the NSA and GCHQ planted spies in World of Warcraft

World of Warcraft

Snowden documents suggest the NSA and GCHQ planted spies in World of Warcraft

World of Warcraft's human male MKII

World of Warcraft's human male MKII

Ding: World of Warcraft player hits level 90 on his neutral Pandaren

Ding: World of Warcraft player hits level 90 on his neutral Pandaren

Horde or Alliance: Azeroth Choppers wants you to choose your ride

Horde or Alliance: Azeroth Choppers wants you to choose your ride

Warcraft the movie has wrapped - but won't be out until 2016

Warcraft the movie has wrapped - but won't be out until 2016

Level 90 crash course videos teach DPS specialisation basics for Warlords of Draenor

Level 90 crash course videos teach DPS specialisation basics for Warlords of Draenor