John Smedley on DayZ and H1Z1 similarities: “this is our take on the Zombie Apocalypse”

Splinter Cell: Echoes comics due this summer

Easter of the Vikings

Blizzard head dismisses idea of World of Warcraft going free-to-play

WoW won't be going F2P

Few discussions on the subject of free-to-play MMOs go by without some speculation in regards to World of Warcraft adopting the increasingly popular freemium model. After almost a decade of charging subscriptions, isn't about time Blizzard called it quits? No, not according to Blizzard CEO Mike Morhaime. 

"We've always taken the business model on a case by case basis," the CEO explains as BlizzCon. "In the case of World of Warcraft, the first 20 levels are free. It wasn't designed as a free-to-play game. I don't see that type of transition happening in World of Warcraft, although we are always looking for new ways to make the game more accessible."

Frankly, it seems like a sensible approach. Subscription MMOs have, in the past, had rocky relaunches when ditching the old model in favour of F2P, with the likes of Star Wars: The Old Republic garnering a significant amount of ill will for the way they cut off some truely random content and created a draconian system that required vast tables and menus to explain.

Blizzard's no stranger to making big decisions that sometimes go against the grain. When Diablo III's Auction House proved to be a complete mess, instead of throwing more man-hours into fixing something that players despised, they acknowledged the problem and ditched the whole thing. Morhaime promises more improvements to Diablo III, stating that Blizzard's goal is to "make the ultimate monster killing... RPG", with more end gamer options making it more fun.

Login or Register

World of Warcraft

Why Heroes of the Storm is the MOBA Blizzard always wanted to play

Azeroth Choppers: World of Warcraft does American Choppers, and nothing makes sense any more

Hearthstone single-player mode will chuck players into the necropolis of Naxxramas

World of Tanks' average players spend three times as much as League of Legends players

We can rebuild him: Blizzard showcases the new and improved male tauren

Slower healing and "squished" character stats: WoW is changing for Warlords of Draenor


Hearthstone review

World of Warcraft player hits 85 on his "neutral" Pandaren; aims for 90

Win three rounds of Hearthstone and ride off into the sunset on the Hearthsteed

Cancel your engagements: Hearthstone just launched

World of Warcraft: Warlords of Draenor now available for pre-purchase; could launch in autumn

MMO ecognomics: Warlords of Draenor trailer flaunts new character model and animations


Heroes of the Storm: "a triumph"

Warcraft movie star Dominic Cooper talks the "terrifying" task of appeasing Blizzard fans

The Midas touch: Hearthstone's golden heroes coming with the next patch

Mists of Pandaria Digital Deluxe edition being put to rest

Blizzard will price World of Warcraft level 90 boost at $60 to avoid "devaluing" levelling

The War in Warcraft: WoW PvP Season 15 begins


The best Hearthstone decks for beginners

Blizzard plan to strip currency systems from World of Warcraft raiding in Warlords of Draenor

Still no beards: Warlords of Draenor's new female dwarf model revealed

Bringing World of Warcraft's female orc into the modern age

$60 boost to level 90 appears in World of Warcraft shop

Warlords of Draenor to bring back Skirmishes and add a PvP spectator mode