AMD to challenge Nvidia this year with 14nm Polaris 10 GPUs | PCGamesN

AMD to challenge Nvidia this year with 14nm Polaris 10 GPUs

Radeon Pro Duo

AMD updated their GPU roadmap this week to forecast the arrival of their 14nm Polaris 10 chipsets later this year.

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The roadmap, previously shown at the company's Capsaicin showcase at last month's Game Developers Conference, pits the long-rumoured Polaris 10 chips against a 2016 release window.

The Polaris architecture will contain fourth gen graphics cores, as well as support for HDMI 2.0 and Display Port 1.3. The resultant Radeon 400 series should see massive improvements over the 300 and Fury series which have failed to challenge the Nvidia 960/970/980 range's 82% market share (2015 Q2) in a meaningful way.

In an earnings call this week, AMD also revealed that the second quarter earnings had been boosted by commitments to provide three System-On-Chip (SOC) solutions for the gaming market. It's likely these chips are related to console gaming revelations such as the next semi-generation of PlayStation 4 and the Nintendo NX.

However CEO Lisa Su also revealed that the Polaris GPUs would be rolling out in the "second half of 2016", giving rise to an extra earnings bump in the traditionally profitable third quarter.

Following on from Polaris, AMD has announced that the Vega and Navi architectures (probably not named after prominent CIS eSports organisations) will feature High Bandwidth Memory 2 and NextGen Memory respectively.

Nvidia's upcoming GTX 1080 has been confirmed not to feature HBM2, so the GPU market gap may be narrowing by the end of this year.

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Belimawr avatarAnakhoresis avatar
Belimawr Avatar
1276
2 Years ago

the performance war heating up is good for everyone, not only does it make both firms work harder it also makes them think harder about pricing, good to see AMD is starting to push back hard against Nvidia now just have to hope they do the same to Intel as the market does need a massive kick up the arse.

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Anakhoresis Avatar
659
2 Years ago

Their hardware provides plenty of challenge to Nvidia's hardware, the problem is people still don't want to buy it. Even when AMD has a generation that is a huge performance win over Nvidia, people either still buy Nvidia, or suck it up and wait till the next Nvidia generation that is competent.

Unfortunately it's not really about the hardware (or even the drivers, like people complain about), it's about the established market presence and marketing.

1