To promote the imminent arrival of their Parisian stab ’em up Assassin’s Creed Unity, the Francophiles at Ubisoft have just launched Project Widow.
It’s free to try now, and is pitched as “a unique online experience” in which you can stroll around present day Paris learning all about the sort of nastiness that led to the outbreak of the French Revolution.
That is to say, it’s an interactive Google Streetview with some things to click on and Andy Serkis narrating.
There are three bits of Paris to see, with predetermined paths walking you along the winding cobbled streets and back alleys of the French capital. By clicking on the icons that you find you can watch one of the many hundreds of Assassin’s Creed Unity trailers Ubisoft have so far created, or learn a little bit about the places and people who were central to the revolution.
Participants can “win prizes and exclusives”, Ubisoft promise, and there are secrets to be found by poking around in unlikely places. I went under the Bastille, went back in time and got stuck, for example.
Try it now. It’s easily the cleverest way you’ll be advertised to all morning.
Assassin’s Creed Unity launches on November 14.