Battleborn fans create their own holiday, 2K unlocks all 29 heroes and adds double XP


Battleborn publisher 2K has lent its official support to a fan’s idea for ‘Battleborn Day’, a day when as many people get online to play the game as possible to try to revive its player base. 2K will unlock all 29 heroes for use, add double XP and double credits, and a chance to play with the devs. If you’re interested, the event goes down tomorrow, Saturday November 12.

Fan of cooperation or competition? Have a look at the best multiplayer games on PC.

The announcement was posted by 2K staff on the Battleborn blog, along with a lot of love for the community. “You folks – our fans – are badass. The Battleborn Reddit have dubbed this coming Saturday, November 12, ‘Battleborn Day’ and they are hellbent on getting as many people as possible in on the fight.”

Battleborn Day was originally conceived by Redditor bkndx, and emerged from discussions about how to “save” the game from its present decline. “The question is how do we bring new players and keep them,” says bkndx. “If we can get an event going for a day where we get as many players online to play as many games as they can, this will solve matchmaking issues and allow everyone to try the game.”

The idea immediately drew the eye of Battleborn’s developers. Gearbox staff member jythri was one of the first to comment, saying “I’ll see if I can do something from my side to sweeten the deal.”

That has now happened. Here are the details in full:

WHEN: Friday (11/11) at 2pm PT (7pm ET) until Sunday (11/13) at 8am PT (11am ET)

  • The badassest of badass in-game events: prepare for Lootpocalypse, Play with the Devs, Double XP, and Double Credits all rolled into one phenomenal weekend!
  • A special “Battleborn Day Queue” with all kinds of fan-favorite maps and modes
  • Try out all 29 Battleborn heroes! Every character will be temporarily unlocked for all players
  • Enjoy 20% off all skins and taunts in the in-game Marketplace
  • Swag giveaways on the Battleborn Facebook and Twitter channels

If you haven’t played Battleborn before, the community has a support group for newcomers as well, named the BattleBros. Started by another Redditor named Vahmose, BattleBros is “a Big Brother programme for Battleborn”, ready to help all players learn Battleborn’s unique mechanics.

So if you’ve watched Gearbox’s zany team shooter with interest but been put off by talk of its decline, tomorrow is your chance to jump in.