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Battlefield 4 merchandise line coming to a dog tag retailer near you


Art books and comics and no-vel-i-sa-tions,

T-shirts and mouse mats and keyboards from Razer,

Cases for iPads and DICE-stamped keyrings,

These are a few of my Battlefield things.

EA and DICE are laying the path to Battlefield 4’s October 29 release with a range of tangible purchases designed to expand Battlefield’s universe. Among the extensive list of novels and novelty items are Razer-made mice, keyboards and headsets, as well as an art book from Titan, the London-based publishing publisher responsible for similar works in the name of Halo and Assassin’s Creed.

Peter Grimsdale has written an original story for the game, also titled Battlefield 4. As a novelist, Grimsdale is best known for Perfect Night and Just Watch Me. The book will reportedly provide backstory for the game’s much-vaunted (by DICE) tale of denied ops and shot windscreens.

Here’s the full rundown of the products destined for sale before the end of October:

  • Orion Publishing Group Battlefield 4 novel written by Peter Grimsdale
  • Titan Books Battlefield 4 art book in Standard and Limited Editions
  • Razer performance PC gaming peripherals and accessories, including mice, keyboards, headsets, messengers bags, and iPhone® cases
  • PDP performance Xbox 360 and PS3 controllers
  • Qpad premium PC mouse mats
  • Jinx clothing apparel and accessories including t-shirts, hoodies, hats, key chains and dog tags
  • Prima Games Standard and Collection Edition strategy guides
  • Cook & Becker Battlefield 4 artwork
  • Walls360 Battlefield 4 wall graphics
  • BigBen Interactive mobile device and tablet cases

When it comes to finding new ways to monetize games, I’m all for physical tat. It’s there for those who want it; a harmless alternative to in-game purchases and the like. But will it work? Will you be buying a phone case or hoodie alongside what’s set to be one of the best PC games of 2013?

Thanks, Game Informer.