There really is a lot to like about Black Ops 3's new Shadows of Evil trailer. There are the lingering, pore-inspecting shots of Ron Perlman's face, the accomplished 1940s ambience, and the fact that at no point does the trailer pretend to be reporting on a real-world terror attack. For Call Of Duty marketing, that's progress.
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A star-studded cast join forces for the four-player co-op Zombies mode in the imminent Black Ops 3: Heather Graham, Jeff Goldblum, the aforementioned Mr Perlman, and Neal McDonough.
The world-building on show thus far in all Shadows of Evil's teaser footage has been genuinely impressive, showcasing smoky mid-century alleyways, femme fatales, grizzled cops, seedy boxing matches, and Jeff Goldbum with magnificent facial hair performing a murderous knife-throwing act. To reiterate: this is Call Of Duty.
It remains to be seen how all the obvious efforts the developers have made towards world-building and character development - not to mention that formidable roster of voice/perforance capture talent - feeds into your Zombies experience, but already it looks like the most progressive, experimental, and interesting feature of Black Ops 3.
And what of that terror attack Twitter stunt? I feel conflicted saying positive things about a game with that fiasco in its recent history. Treyarch's Jason Blundell has at least offered an apology (via IGN), though he makes clear that he's not involved in the marketing at all. " I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way," he said, which is a bit like saying 'I'm sorry you feel that way,' isn't it?
There's been no comment or apology from Activision yet.