Cookie Clicker is currently ruining the lives of over 60,000 people on Steam

Choosing upgrades in a high-level game of Cookie Clicker

September 6, 2021 Since launch, Cookie Clicker has quickly grown to over 60,000 lives concurrently ruined.

Cookie Clicker is great. Cookie Clicker is also an all-consuming nightmare. The browser-based classic is now available in a paid, ad-free version on Steam, and it’s already proving popular. Perhaps too popular. The game has already caught over 60,000 people in its addictive web, and heaven help me, I’m one.

The Steam version of Cookie Clicker launched just last week, and has already reached 60,009 concurrent players, as SteamDB shows. That puts it in striking distance of Steam’s top 10, just ahead of regular favourites like Civilization VI, Rocket League, and Rainbow Six Siege. The in-game ‘herald’ feature gives a passive buff to all players based on the current number of Steam users. This buff has already maxed out.

Those numbers are especially impressive considering that this Steam release, currently priced at $4.99 / £3.99 / €3.99, offers basically the same features as the original browser version. It’s ad-free, it has cloud saves, music, and will support Steam Workshop, but otherwise it’s exactly the same game you might’ve lost your hours to back in its original format.

The format existed before Cookie Clicker, but this game helped usher in the popularity of idle games. You watch numbers go up, use those numbers to buy things that make the numbers go up faster, and repeat the process forever. It’s addictive, and while it’s easy to be snarky about – yes, including the headline of this very story – it’s also great.

Just please tell my editors that I am, in fact, playing Cookie Clicker during work hours for research. Nothing else.

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