Paradox are trying to figure out how to sell DLC “without upsetting everyone” | PCGamesN

Paradox are trying to figure out how to sell DLC “without upsetting everyone”

crusader kings 2 paradox dlc

Paradox release a lot of DLC for their games, and many fans would argue that there’s too darn much of it. Getting a complete collection of add-ons for, say, Crusader Kings II would cost close to $300, and even more recent games like Stellaris and Hearts of Iron IV are already getting sizable amounts of content to buy. Paradox say “there’s room for improvement,” but it’s more about changing presentation rather than the added content on offer.

CEO Ebba Ljungerud tells PC Gamer that the company the company’s goal is to “make really great games for the customer,” but that’s not possible “if we can't charge something for the development of the games.”

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In the same interview, business development VP Shams Jorjani says that for new players who “just buy vanilla,” Paradox titles are among the best value in the industry. “Green Man Gaming now puts in a value that tells you the amount of hours and money spent. There was a big discussion [on social media] about how terrible this is. But I love it!”

Yet Jorjani admits “there’s room for improvement in how we present our DLC.” He says the state of content releases for other games in the industry has “conditioned” players to have certain expectations: “if you don't get all the content, the thing is broken, you're missing out on something. Which is not true in our games.”

The traditional “premium business model” - a single sale of a single game - is shrinking according to Jorjani, while free-to-play and other long-term pricing structures have only become more profitable. “Our games perhaps don't transfer over that well over to free-to-play,” Jorjani says, but the changes in the business have opened up new possibilities for how Paradox might release content in the future. They’re looking for the “convergence point that we see in hybrid models,” meaning a premium base price, but with “other ways to charge for content without upsetting everyone.”

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Darkedone02 avatarHersheySquirtle avatarLynkeus avatarTsunamiWombat avatarJMiles2 avatarpanbient avatar+1
Darkedone02 Avatar
152
4 Weeks ago

I got something that could help.

Older DLC's should either be bundle to 1 price or older dlc's from 2 years ago should cost no more then 2-4 bucks. 1 year should be 5-10 bucks.

Also the price also depends on the people themselves, we should be allow to beta test the features and help determine the price the dlc by vote. people can voice there opinions and constructive criticism to help forge a decent price for the dlc's. This probably helps out on not getting review bombed to hell.

1
TsunamiWombat Avatar
752
4 Weeks ago

Having seen how paradox does their DLC, let me give some suggestions. 1. Don't have millions of DLC's adding up to hundreds of goddamn dollars. 2. Don't sell DLC's that are almost entirely cosmetic but cost $20 dollars for some goddamn skins of plant aliens.

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panbient Avatar
269
4 Weeks ago

I don't have a problem with strictly cosmetic DLC. My issue is how the content is communicated to the market. Make the content absolutely clear from the initial store page rather than forcing player to consult a community guide to figure out which DLCs are the best gameplay value (especially with CK2...)

Bundles aren't a bad idea either, they would be a good way of combining the cosmetic and gameplay additions for patient gamers. People who want the newest content 'right now' can keep buying individual DLC as it becomes ready for release rather than forcing the entire market to wait for more substantial expansion-style releases.

1
JMiles2 Avatar
120
4 Weeks ago

Awful company, I will never spent a single dime on their products.

1
Mighty Gaz Avatar
78
4 Weeks ago

There is no one in the industry who does this better than paradox. Every piece of DLC comes with a free update, except a few that have added new races and ships, which are entirely cosmetic, the DLC only locking out some parts of what is new when they are the more normal new features type. If you buy a paradox game, and no DLC, the game will still change a lot.

There is also the fact that in multiplayer, if the host has the DLC, everyone playing gets to use it, whether they bought it or not.

DLC is never going to be perfect, with some always feeling it should have been free, or included initially, but as far as business models go, their's is one of the best in the industry.

1
HersheySquirtle Avatar
70
4 Weeks ago

Two words: No Randomization.

I'm perfectly happy to buy bundles and à la carte add-ons for games, but I can't abide software-controlled "random" capsules. As much as I loved Heroes of the Storm, I had to drop it when they took away the option to just buy the skins I wanted. Even the "currency-buffered" content of Guild Wars 2 is far more acceptable than loot boxes.

0
Lynkeus Avatar
33
4 Weeks ago

Altough I understand where you are coming from, I don't think that is what is being discussed in this article.

4
HersheySquirtle Avatar
70
4 Weeks ago

Oh, I guess I misunderstood. I thought the issue was "we have a lot of stuff and need a good way to sell it." I don't need a "complete collection" of add-ons for, well, any game, but for games I'm enjoying, I like to buy the extra components that I want (not a chance at getting them). Just make it clear which "buckets" contain what (e.g. skins, "actual" content) and let me pick stuff out of them.

1