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Diablo 3 has sold 10 million copies; “We want people to play and enjoy Diablo 3 for a long time”


Diablo 3 was the fastest selling PC game of all time, and in the three months(!) since its release has retained enough momentum that it’s now sold more than 10 million copies.

The news came in yesterday’s earnings call from Activision Blizzard, during which Blizzard boss Mike Morhaime also admitted that the company “did experience some challenges” during Diablo 3’s rather shaky launch.

“The vast majority of these issues were ironed out within a couple of weeks of launch. As I mentioned in a letter to players recently, we’re not satisfied with just breaking launch records. We want people to play and enjoy Diablo 3 for a long time.”

Morhaime cited improvements coming to the Diablo 3 auction house as an example of what’s to come. “[It] provides a convenient way for players to trade items with each other. The Diablo team has also been working on improvements to end-game rewards and having a player-versus-player mode, which we hope will enhance the value and longevity of the game.”