EA's Frank Gibeau pinpoints mobile Dungeon Keeper's problem: "We innovated too much" | PCGamesN

EA's Frank Gibeau pinpoints mobile Dungeon Keeper's problem: "We innovated too much"

Dungeon Keeper on iOS and Android: superficially reminiscent.

EA’s Frank Gibeau left his role at the head of the publisher’s PC and console-focused Labels division last year to become president of EA Mobile. Maybe the Dungeon Keeper license fell off a shelf and into his coat pocket, because it turned up a few months later, looking washed-out and smelling slightly damp, on iOS and Android.

EA CEO Andrew Wilson has already acknowledged that nu-Dungeon Keeper struggled to “stay true” to its namesake - but clearly failed to pass on the mea culpa memo to Gibeau. Instead, Frank thinks EA and Mythic “might have innovated too much”.

“Dungeon Keeper suffered from a few things,” Gibeau told GamesIndustry. “I don’t think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be.”

Gibeau said EA like the idea of digging out an old license to “express it in a new way” - but admitted that they might have tripped a couple of traps in remaking Dungeon Keeper.

“Brands ultimately have a certain amount of permission that you can make changes to, and I think we might have innovated too much or tried some different things that people just weren't ready for,” he said. “Or, frankly, were not in tune with what the brand would have allowed us to do.” 

That said, EA will continue to keep the new Dungeon Keeper running.

“Are we going to sequel it? Probably not,” laughed Gibeau. “But we don’t want to just shut stuff off and walk away. You can’t do that in a live service environment.”

Sigh. I guess now we wait the requisite half-decade before another studio is allowed to try rebooting Bullfrog’s finest properly, yeah?

Thanks, Escapists.

Subnautica
Sign in to Commentlogin to comment
Shriven avatarBraveToaster avatarMrJinxed avatarOcid avatarGangret avatar[☄] Gnarls Bukowski avatar+6
Gangret Avatar
7
3 Years ago

"We might have innovated too much" - Electronic Arts, 2014.

4
Shriven Avatar
3493
3 Years ago

Scumbags.

2
MrJinxed Avatar
909
3 Years ago

There are just too many things wrong with everything he says in his statement to take up.

2
Ocid Avatar
272
3 Years ago

Someone has some good drugs

2
Mountain_Man Avatar
731
3 Years ago

I like how he thinks it's innovative to add an in-game store and then design the rest of the game around a dependence on micro-transactions.

"We didn't design a bad game, we were overly innovative!" It's nothing but a variation of blaming your customers when you fail.

2
[☄] Gnarls Bukowski Avatar
2
3 Years ago

This article doesn't even mention a key fact about the game, which is that it is the subject of a successful lawsuit targeted EA's claim that the game is "free to play" when, in fact, it is impossible to play without spending piles of cash in the microtransaction store. http://arstechnica.com/gaming/2014/07/british-regulator-ea-misled-by-calling-dungeon-keeper-free-to-play/

EA had literally one job: update the graphics; re-release. That's all it takes. That's all we want. Then do it again with DK2. Game is fine before you fuck it etc

Don't pay for EA games. They've stated outright that microtransactions will be key in every single release they make for the foreseeable future.

2
[PWNY] Fluttersnipe Avatar
194
3 Years ago

Why is it that only EA articles or edgy articles seem to bring out the comments?

We all come to this site, show your support and comment on the other ones too!

2
Shriven Avatar
3493
3 Years ago

*Cough Cough* 1000+ comments!

3
[PWNY] Fluttersnipe Avatar
194
3 Years ago

It's just a shame there aren't more like you ;). I've switched over to this site over Pcgamer and I haven't looked back. But this community needs to get more involved dang it!

1
BraveToaster Avatar
326
3 Years ago

Jesus christ

Murder should be legal

1
Mountain_Man Avatar
731
3 Years ago

Seriously?

2
BraveToaster Avatar
326
3 Years ago

No I was being facetious, but at least I have cool numbers now

( ¯\_(ツ)_/¯)

1
somebody336 Avatar
83
3 Years ago

Oh yeah, you guys nailed it -_-

1
NihlusGreen Avatar
662
3 Years ago

As a lover of DK and long time worrier of EA'$ cash grabbing....well I'm still worried.

Maybe try just making some amazing games with good QA testing before release?

1
Midarc Avatar
1
3 Years ago

Technically it's true.

They were trying to innovate new ways to gouge their customers so much, they ended up having to leave the trivial features like gameplay, fun and value out of the finished product.

Well, trivial to EA anyway, compared to the important stuff like snuffling around in your wallet like a pig hunting for truffles.

0