G2A wants 100 devs to sign up within a month before it builds a key-blocking tool | PCGamesN

G2A wants 100 devs to sign up within a month before it builds a key-blocking tool

Game key marketplace G2A has posted an update on its website offering a possible solution to concerns people have raised about key reselling on the site. The solution put forward is a tool that will let developers block keys, stopping them from being sold on the platform – but it wants at least 100 developers to sign up to the proposal “within a month” before it’ll start working on the tool.

The statement (via GamesIndustry.biz) says “we’ve been talking to developers and learning about the issues they have with our marketplace, so that we could offer a possible solution. We believe we’ve found it”. According to G2A, the key-blocking tool would work by verifying the developer (so as to filter out “imposers”) then giving them access to “two separate sections”: one covering “Review keys” and the other “Giveaways” – the two categories of keys it believes devs have been “mainly concerned about”.

The “Review keys” section would let devs select their game in the G2A panel and paste the keys they don’t want to appear on its marketplace. Then, an algorithm will detect and block the relevant keys, preventing re-sale. The “Giveaways” section would instead stop people trying to sell more than three keys matching those in the “giveaway database”.

However, G2A says that it’ll start working on the tool if at least 100 devs interested in it register this with the site “within a month” – or until August 15. It will “cover all the costs, of course, but we just need to know that you, the developers, are going to use it”. It adds that “to assure transparency, the list will be public”.

It already looks like some might not be exactly welcoming of this proposal, however. Mike Bithell, game director and writer working on the upcoming John Wick Hex game has commented in relation to the post on Twitter, saying “I don’t work for you, it’s your job to protect the customers you sell unchecked keys to, not mine. I don’t endorse or work with grey markets, or folks that secretly pay for positive press” adding that “bot farmed ‘gift’ exploitation is the issue, not keys, and you know this, obviously”.

This adds to the ongoing flurry of news on the topic, with a petition recently started by Mike Rose, director of indie publisher No More Robots, calling for G2A to stop selling indie titles now sitting at over 5,000 signatures at the time of writing. It also appears that a rogue G2A employee asked ten sites to publish an “unbiased” article – without credit, which the platform condemned as “absolutely unacceptable”, and confirmed was done “without authorisation”.

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G2A recently offered to “pay developers ten times the money they lost on chargebacks after their illegally obtained keys were sold on G2A”.

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