Borderlands devs plan to create new IP for a “different type of game”

Gearbox will continue to put out triple-A IP like Borderlands, but it plans to explore "adjacent business models" with new IP, too

Borderland's bounty hunter Lilith

After a little $1.3 billion purchase, Borderlands studio Gearbox is becoming part of Embracer Group. (You probably know Embracer better as the company formerly known as THQ Nordic, and the parent owner of the company still known as THQ Nordic.) Gearbox will continue to do what it’s been doing independently – including putting out Borderlands titles through publisher Take-Two – but it looks like they’re doubling down on original games following the buyout.

“The larger strategy is to maximise the IP that we have – there’s a huge amount of headspace there – and simultaneously to create new IP,” Gearbox boss Randy Pitchford says in a press conference. “As new IP proves itself, then our models for how to maximise become useful. We have a lot of room to maximise IP that we already have, and we have power and capability to create new IP.”

Don’t expect all of that new IP to follow the Borderlands model, though. “There’s a lot of evidence of our ability to create triple-A, premium videogames,” Pitchford says, “but we also have ambitions to explore adjacent business models, adjacent platforms, and expand territorially. And with new IP development, we also want to think about new demographics of people that might be interested in a different kind of game than Gearbox has made in the past.”

Pitchford also confirms that Borderlands is still a Gearbox-owned property, and that the studio still has “a relationship with Take-Two where we have agreed on certain rights for exploitation of the IP.” In other words, you’re still going to see the 2K branding on Borderlands games for the foreseeable future.

Gearbox’s most recent new IP, Battleborn, didn’t exactly go swimmingly – in fact, it was recently rendered completely unplayable as servers shut down.

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