Gigabyte's sales slump is bad news for PC gamers everywhere | PCGamesN

Gigabyte's sales slump is bad news for PC gamers everywhere

Gigabyte Z270X-Ultra Gaming performance

Gigabyte are one of just a handful of companies synonymous with PC gaming and components. Sadly, Gigabyte are seeing yet another period of low motherboard sales in their tumultuous history, the last ending with Asus stepping in with an attempt to bail the company out. DigiTimes reports this unfortunate downward trend is expected to continue on into 2018.

Need a new board? Here are our picks for best gaming motherboards right now.

Gigabyte have been enjoying increased motherboard sales this decade, with their peak reaching close to 20 million units during 2013-2014. In 2017, however, that’s dropped by over a third, with Gigabyte struggling to reach even 13 million motherboard shipments this year. Thanks to a DIY market slowdown, especially in China, Gigabyte are sadly on their way toward fewer motherboards going out in 2018, estimated to be around ten million. Competitors such as Asus and MSI have diversified successfully into many more aspects of PC gaming, which is where Gigabyte seem to have struggled.

Board manufacturers have long been desperately trying to diversify their brand portfolios away from the traditional motherboard market, with Asus and MSI pushing their high-end gamer products well into the public eye. Asus have seen particular success with their ROG branding, which has become a household name among PC gamers for all aspects of PC gaming.

MSI have seen similar success in many product lines, especially graphics cards and laptops. Gigabyte have had a more convoluted and difficult time with their standalone Aorus gamer-specific brand, which is only now being brought under the Gigabyte umbrella, with new motherboards and graphics cards hitting the shelves this year.

Gigabyte Aorus range

Aorus has been kept very much at an arm’s length from Gigabyte’s central brand, supposedly to allow them space to develop into an independent brand. However, Aorus has failed to capture hearts and minds in the same way as Asus’ own Republic of Gamers brand, with Gigabyte eventually bringing the Aorus brand back under their wing. Due to Aorus’ shaky beginnings, it’s often seen as an afterthought branding decision from Gigabyte, despite Aorus’ high-quality product lineup.

Unlike their largest competitors, Gigabyte’s gaming-oriented brand is not offering them any respite from the stagnation within the motherboard business. Despite record-high PC peripheral sales, computer components are not enjoying the same rapid growth enjoyed by peripheral manufacturers in the first half of 2017. It’s possible this is due to the return of gaming pre-built systems from the largest computer manufacturers worldwide. Alienware, HP Omen, and Acer are just a few of the manufacturers driving hard on gaming-focused, pre-built systems, and pulling individual component sales away from the likes of Gigabyte.

Gigabyte Aero 15 verdict

Gigabyte still have a lot of great products under their belt, with their AB350-Gaming 3 taking the top spot as the best AMD Ryzen motherboard and the Z270X-Ultra Gaming making it’s way to the runner-up position as best Intel gaming motherboard. There’s also the gorgeous Aero 15 laptop- a beautiful 14-inch gaming laptop with a dimension-warping 15-inch screen.

Unfortunately, there most likely won’t be an Asus joint venture to tend to Gigabyte's wounds this time. For the sake of PC builders everywhere, and for the sake of healthy component competition, let’s hope that Gigabyte can turn things around on their own this time.

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Shadowized avatarDarkedone02 avatardanaadalaide avatar
Shadowized Avatar
6 Months ago

>with their peak reaching close to 20 million units during 2013-2014

yeah, that does coincide with the last time I could recommend a Gigabyte board such as the 970A-UD3 and feel good about it.

now a days Gigabyte are nothing but utter trash, every single board from top to bottom is riddled with odd issues, mostly bios/uefi related, sometimes weak VRM controllers, or a general lack of features that every other vendor provides. A few examples of this that I can think of from the top of me head include...

>inability to undervolt on most lowend boards (I couldn't bring an FM2+ CPU below 1.4v)

>weak VRM/phase with use of doublers (an issue MSI also has) on a lot of the lower end boards

and to make matters worse just in the last couple weeks, there was bios updates from Gigabyte killing Ryzen CPU's by applying 1.5-1.7+ vCore, )

with all that its no surprise that their sales have slumped, but companies shouldn't have to prop up a competitor who can't get their shit together.

Darkedone02 Avatar
6 Months ago

I used to have a decent gigabyte motherboard but i have to switch motherboards so it can fit in an intel core i7, and DDR4 memory, so I end up switching to the Asus Rampage 5 motherboard... I had a few issues with the motherboard but it's nothing major.

danaadalaide Avatar
2 Months ago

Take for instance, the x99 chipset motherboards.

The first X99 motherboard i purchased was a Designaire EX which did not even boot (it kept on looping pre-post), i had to return it.

Then i bought an msi x99a SLI Plus and it worked perfectly. So much so, when i needed a second machine, i bought another of the same motherboard and all was great.

I needed a 3rd for a chipset, i thought i would go with gigabyte since the Gigabyte X99 SLI was a pretty good price. It worked fine for 24 hours then.. BANG stopped working. I've wasted a day swapping components, flashing the bios, etc. etc. just like the Designaire EX - it clicked on and off very quickly but without looping.. just dead.

I followed all the instructions but it really seems to me like gigabyte make their motherboards look good and tough, but when it comes down to it they are complete s**t.

This isn't the first time i bought a gigabyte motherboard, but its the last. I remember buying one around 2004 for a server and never managed to get it working - it was an expensive one with all the bells and whistles.

So, moral of the story is, if you create crappy products that don't work you're sure to make less sales year on year.