“Continued weakness in the global PC market was the primary factor in our disappointing results,” said Logitech’s CEO, Bracken P. Darrell, after the company announced an operating loss of $180m for the third quarter of their 2013 fiscal year. Based on this, the company wants to place greater focus on manufacturing tablets and smartphones and added that their goal PC-related “is to maximize profitability.” Some products will be discontinued.
Logitech, who are headquartered in Switzerland, have been manufacturing computer peripherals for over thirty years and make an awful lot of products that slot into your PC, from mice to webcams to very big and very complicated joysticks.
Darrell said Logitech’s future strategy would “reduce costs significantly across the company” and would be characterised by an “unwavering focus on developing great products both for large and for fast-growing markets,” such as mobile devices.
“We plan to expand our presence in the growing tablet accessories category with the launch of a number of exciting new products later this quarter,” his statement continued. “Our goal with PC-platform products is to maximize profitability, while investing selectively in growing categories… We plan to discontinue non-strategic products, such as speaker docks and console gaming peripherals, by the end of Calendar Year 2013.”
Thanks to Polygon.
Please note: this article has been corrected after an earlier version stated that Logitech’s plans to expand in the mobile market also meant they would shift their focus away from PC peripherals. This is not the case.