I think it’s a safe bet on what could be appearing on over ten million christmas lists this year: Minecraft toys. Aiming to have products in stores by the end of the year, Mojang have announced a partnership with American toy company, Jazwares, to produce a line of action figures, plush and papercraft items based on the world of Minecraft. Jazwares are enthusiastic about the deal, stating “Minecraft is one of the hottest brands on the planet right now”.
Mojang named the deal today. “We are excited by our new partnership with Jazwares,” said Mojang CEO Carl Manneh. “This partnership will help give our community a new way to interact with the game they love.”
It’s no surprise that Jazwares are celebrating landing the deal with the sheer popularity of Minecraft. “The world is playing the game and engaging in its remarkably compelling modes,” stated Laura Zebersky from Jazwares. “The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”