Blizzard send a copyright notice to the makers of Overwatch lad mag Playwatch

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Update February 17, 2017: The creators of a digital Overwatch magazine have been hit with a copyright notice from Blizzard.

This wasn't just a fan publication, though. Playwatch, as the name suggests, blends Playboy-style men's magazine with Blizzard's FPS, showing off the game's women partially clothed. 

Do you like sex? How about games? Then you will love our totally serious list of the best sex games.

Of course, the magazine had articles too, but the draw was clearly on the characters in various states of undress. The makers even funded the magazine's creation with a Patreon, but PCGamer report that it only took in $63 per issue. 

"We have received a notification from a digital copyright protection agency that claims Playwatch Magazine infringes Blizzard’s intellectual property rights," said the magazine's creators in an update. "For that reason, we have contacted Blizzard directly and decided to close the website until we have an answer from them."

In the meantime, the magazine has been shut down. It's not the first time Blizzard have tried to put an end to this sort of thing. Last year they fought a losing battle with people making Overwatch porn. Read on below for the details. 

Original Story March 27, 2016: The internet has gone Overwatch mad. At one point on Monday, the game's subreddit actually had more readers than Reddit's own front page - it's that popular. Of course, with this level of popularity, there's also porn - loads and loads of porn, to the point where there's even a subreddit entirely dedicated to Overwartch sexytimes.

During Overwatch's beta, there was a rise (yes) of around 800% in searches for Overwatch porn, according to a release from Pornhub, with Tracer bagging the dubious honour of being the most searched character. 

Obviously porn of literally everything isn't anything new. The term 'rule 34' posits: if it exists, there's porn of it. But Blizzard are well within their rights to protect their, ahem, assets. 

The thing is, a bunch of this porn is being made in Valve's Source Filmmaker kit. The porn creators are ripping the assets straight out of a game, modeling genitals onto them and bashing them together really fast. So these aren't even artistic impressions - they're essentially stolen character models being used for something they shouldn't be.

If you've ever seen those dodgy toy knockoffs for things like The Incredible Bulk, Steelguy or Spader-Mun - it's that, but without even bothering to change the name.

A porn creator made a Reddit post to talk about the takedowns and try to get the community to pressure Blizzard to stop. I can't wait to see the state of the Change.org petition.

The creator posted a screencap of a takedown notice they got from one of their videos that was published on Pornhub. They also shared one that was sent to a rival on one of their gifs.

The creator compares it to Blizzard taking down fan art, which is not at all the same, actually. They closed their post by saying: "If you guys are fine with this then, eh, we will go back to making Asari do all sorts of things." What a world. 

It actually looks like the copyright notices are coming from a digital platform security company called Irdeto - a company Blizzard have possibly hired to try clean up all that mess on the internet. After all, it's been all over the press since the beta - it's not like this is a problem tucked away in the corner of the web. It could have a negative effect on the outlook of the company.

Of course, there's a chance Blizzard hired Irdeto to takedown other types of infringements and they aren't aware of them cock-blocking nerds all over the net, but I think that's probably unlikely. 

War Thunder
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Tovias avatarKirk McKeand avatarShriven avatarAnAuldWolf avatarTsunamiWombat avatarsofakinng avatar+5
Tovias Avatar
1023
1 Year ago

The porn was practically the only thing that made me keep enough interest to consider buying it, if anything the porn is saving them loads of money in publicity.

Also, doesn't porn fall in the whole parody thing?

3
Kirk McKeand Avatar
259
1 Year ago

This comment has been deleted by a moderator.

0
sofakinng Avatar
1
1 Year ago

But it does. I could make a fan video IN GAME and it would fall under fair use for "parody". How do you think Rooster Teeth took off with RvB? That is the definition of using their in game assets. I'm even doing it in their game!

0
Tovias Avatar
1023
1 Year ago

Technically, the naked models are modified models.

Believe it or not, they didn't had nipplies and pussies right off the bat.

0
Shriven Avatar
3416
1 Year ago

They will be doing this til the end of time, now.

2
Grave Knight Avatar
22
1 Year ago

...yeah, good luck with that one Blizzard.

2
Esivo Avatar
343
1 Year ago

This means war.

1
Rastifan Avatar
2
1 Year ago

Nah what's gonna happen is that Blizzard will whine and complain and people will go 'there there" and keep making porn.

1
Rastifan Avatar
2
1 Year ago

It's so adorable how they try to prevent porn from being made. BioShock creator Ken Levine tried that when he told the internet not to make porn with Elizabeth http://kotaku.com/stop-making-porn-with-my-characters-bioshock-creator-p-1442945516

What do you think happen? More porn of course. And they don't seem to grasp the publicity value. Nothing sells a game like sex and they are getting it all that for free. People should not turn a profit on the ripped material, but free porn? Let it flow I say.

1
Yellow Heart Avatar
2
1 Year ago

Yea you're right, nobody should ever profit from the heavily modified models that have complex vagina structures with deformation and such that often have a higher poly count then the rest of the model because its the focal point of a scene, while were at it nobody should be able to draw pictures of copyrighted material under commission!

You are completely ignorant of how copyright works, even if the models were ripped right from the game and not given a complex set of sex organ and custom bones for porn animations it would STILL be legal to charge money for content made with the models (selling the models themselves without significant modification is illegal though)

1
Zuldaris Avatar
2
1 Year ago

I can't imagine someone dumb enough to think this way, yet you even took it a step further by posting it online for the world to know. If you don't buy Overwatch, the community will be all the better for it.

1
AnAuldWolf Avatar
863
1 Year ago

The literally made Game of Waifus. It's about the most sexually objectified thing I've seen in video games in the last few years. It has vacuum packed breasts and arses as far as the eye can see, it's like someone took Miranda from Mass Effect and made a video game about Miranda clones.

And now they're objecting to the porn that's pretty much a part of their marketing? I'm genuinely confused by this move! The porn is actually what's fuelling interest in Overwatch, after all.

Footnote: I'm opposed to vacuum packed breasts, especially in armour that looks like it's made of anything but cloth. Why? STERNUM. Look it up, it's a part of the body that would actually break on first impact due to having something pushed in between the breasts. Battleborn's Galilea, on the other hand, has a sternum protector. Go figure. This is actually something that really, really bothers me.

-2
TsunamiWombat Avatar
593
1 Year ago

"Battleborns blahblahblah..."

Salty Gearbox Advertiser detected

5
TsunamiWombat Avatar
593
1 Year ago

There are two reasons for them to do this. First of all is people using assets directly ripped from the game, which does not constitute fair use or parody, especially when it's people making SFM porn for a patreon (IE, turning a profit)

The second reason is it's possible that the porn can become so omnipresent and saturated that it overwhelms official search engine responses, meaning when Little Timmy does a quick search for his favorite Overwatch Tracer he may get 30 seconds of her taking hot monkey penis up her offensively posed bum. This is actually what happened to the Erin Esurance mascot, porn essentially took over the brand like digital kudsu choking the life out of an intellectual property ficus, forcing the company to drop her and the campaign connected to her so as to not be associated with lots of poorly drawn nudes of pink haired girls.

Porn is inevitable and does function as free advertising, but too much of a 'good' thing is possible.

-2