That seems to make zero sense.
If anything, the reason why AMD is still in business is to fund the money to make consoles great. You do not see Intel and NVidia taking the console route. Sure there are gaming boxes that are PC with a different OS but it's not the same as consoles I think. I have friends who want AMD because they know they can't afford Intel. AMD controlling benchmarks at events for their favor is unfair imo. It's not transparent as having a slight lead by using a 2x soft bridge on 2x Titan X instead of 1 HB Bridge on BF1 4k is wrong. If you cripple actual potential and think you are good then you end up getting fucked when all restrictions are removed.
The BF1 benchmarks were made with a 1080, not a Titan X.
BF1 can't even take advantage of SLI in DX12 for fucks sake, and benchmarks were shown using DX12...