Absolutely. The 40 dBA target for Max-Q is a massive part of the appeal - it was especially impressive with the original Zephyrus.
Hopefully the latest model will match the thermals of the original model despite the full-fat GPU. Alongside the lower price, it could be a top contender in 2018 if it all works out.
Have to say when I tried it at CES, running a relatively graphically intense VR game (Echo Arena) the noise wasn't noticeable.
One of the reasons it's such a reassuringly weighty box is the level of cooling Intel have jammed inside. It's an overclockable chip too, so it's been designed with a fair chunk of thermal headroom built in.
I think that's the likely outcome, at this point. F&P's game is pretty much vaporware, and court problems aren't known to foster creativity. As for Origins, Stardock may well lose the rights to the Star Control brand, meaning no Star Control games in the foreseeable future.
People did complain it got picked up by AV software, but they claimed it was a "false positive"
It's purrfect ;)