It's either a cheap way or a really expensive way to get in on Lara's latest adventure, depending on your disposition. Glass-half-full types will see NVIDIA's announcement to bundle Rise of the Tomb Raider with GTX 970 and above graphics cards and notebooks featuring 970M, 980M and 980 GPUs as a two-birds-one-stone opportunity. Miserablists will say they don't need a new graphics card, or they already have a GTX 980, or look how dark and rainy it is out there. Forget the miserablists.
Rise of the Tomb Raider has every chance of becoming one of 2016's best PC games. Perhaps even the outright best bear fighting sim of the year.
There was plenty of rumour and speculation regarding Rise of the Tomb Raider's release late in 2015, but it wasn't until this very year that Square Enix confirmed the game will release on 28th January.
That means that if you go and buy an eligible graphics card or notebook today, you obviously won't get a copy of the game ahead of time, but rather a redeem code that'll activate when Lara hits the shelves.
Late in 2015, NVIDIA offered a similar promo which doled out copies of Ubi's Rainbox Six Siege or Assassin's Creed Syndicate with their graphics cards, depending on the buyer's preference.
Whether this outing will feature HairWorks shenanigans to bring your new hardware to its knees is as yet unknown. My system still breaks a sweat at the thought of having to render Ms Croft's glossy locks.
You can read NVIDIA's official announcement over at the company's GeForce page.