The Sims boss Lucy Bradshaw is leaving EA | PCGamesN

The Sims boss Lucy Bradshaw is leaving EA


Lucy Bradshaw, the public face of The Sims and SimCity, is leaving EA after working for the games giant for 23 years.

Maxis will still work on The Sims 4 and "some other projects" under Sims 4 executive producer Rachel Franklin instead of Bradshaw, but Maxis will now be operating under the EA Mobile label.

Polygon received the following statement from Bradshaw, via an EA rep:

"I've had a wonderful journey at EA and Maxis, filled with amazingly creative people, unforgettable experiences and an inspiring community of players and creators. I have the highest regard for EA's leadership today, their vision and their focus on putting players first.

"I leave knowing that Maxis is in great hands with a leader and teams who are full of respect for our players, passion for our games, and new ideas to bring to the world of Maxis gamers. I look forward to seeing what's next from these incredible teams, I'll certainly be playing."

Meanwhile got the following quote from EA CEO Andrew Wilson:

"Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.

"As we look to the future, we want to expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play. To enable this, we are bringing Maxis together with our mobile teams under [senior vice president, EA Mobile and Maxis] Samantha Ryan's leadership, aligning our strong PC foundation with our mobile expertise. The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play."

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AnAuldWolf avatarWhiteCrow avatarjordan.nakach avatar
AnAuldWolf Avatar
2 Years ago

Seems like a lot of big names are putting all their eggs in the mobile basket, doesn't it? It'll certainly be interesting to see what happens when finally laws are instituted to deal with the incredibly exploitative nature of the mobile wild west that's allowing them to make all this money right now.

I see a lot of big flops in the future, that's for certain.

I have nothing against the mobile platforms at all, really. It's just that 49 of 50 games on them seem to be based around exploiting how the fool and their money are soon parted. See: South Park's Freemium isn't Free episode.

I still recall how Candy Crush's fans were about that game being all good and fun until it was discovered that spending ANY money on it would mark you as a 'spender' and change the nature of the game to 'encourage' you to spend more. One halcyon, beautiful, iconic day of our future to come will make that sort of thing very much not allowed. That'll be great. Well, for us. Not so great for the people who seem to be building their entire business around this malarkey.

WhiteCrow Avatar
2 Years ago

Great insight; couldn't agree more. I don't know how far off we are from getting some kind of legislation regarding certain questionable practices in the mobile market, but it can't come soon enough. I don't expect them to be very robust either, but it'll certainly be a start.

jordan.nakach Avatar
2 Years ago

"the highest regard for EA's leadership today, their vision and their focus on putting players first." ooo that's rich coming from the boss of The Sims. The sims was the worst when it came to screwing over the player. they release the game stripped from 80percent of it's content and then they sell it as dlc. sims 3 had about 21 expansion packs each costing around 20 dollars. lol "putting players first."