In a recent interview with GameSpot, Valve's Erik Johnson revealed that the company has no plans to ever use advertisements to generate money on the PC storefront.
"We don't see a case for that ever getting user value," Johnson replied when asked if Steam might ever advertise something like Doritos. "So we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."
Johnson added that Valve prefer to focus on longer term relationships, such as those the company has with consumers. Making the platform consumer-friendly seems to be Valve's priority - aside from making money, obviously - constantly adding more functionalities to Steam to make it more user friendly. Aren't Steam refunds fantastic?
It's this focus that no doubt makes Steam the popular platform of choice for the majority of PC gamers. What is it you like most about Steam? Let us know in the comments. My favourite thing is singing Tina Turner's 'Steamy Windows' as I boot it up in Windows 10.