Blizzard have reevaluated pricing for World of Warcraft in light of “local and regional market conditions”. Not in the Azeroth auction houses, but globally: the developers have compared currencies all over the world. They’ve decided to hike up the price of UK subscription by an extra pound a month when Warlords of Draenor launches on November 13.
Players with auto-renewing subscriptions need not worry, however: Blizzard are granting them a two-year price freeze.
The cost of WoW subscription in the UK will be £9.99 for 30 days, £28.17 for 90 days, or £52.14 for 180 days. The recommended retail price for 60-day prepaid time cards will be £20.99.
Blizzard will contact affected subscribers two months ahead of the price change.
“As a thank you for current World of Warcraft subscribers, we guarantee that players with recurring subscriptions at the time of the price change will retain their current price for two years, as long as they remain in the same recurring subscription without interruption,” wrote the developers.
“This applies to anyone who is already in, or signs up for, a recurring subscription prior to the price change, which is scheduled to take place at the Warlords of Draenor release.”
It’s re-subscribers Blizzard are targeting, then: those of us tempted back by the garrisons and good times Warlords of Draenorhas promised. And it’s worth noting that World of Warcraft subscriber numbershave dropped again this year.