When you set a game in the past about a secret order of assassins who have managed to keep their existence secret from the majority of humankind and still end a trailer with the like "It's time for the world to know my name" then it seems a little bit silly. Granted, this is at the end of a trailer that is full of silly things. See for yourself:
Ripped from the jugular of the Assassin's Creed Youtube channel:
Assassin's Creed 3 is out tomorrow on consoles in North America but it's another month for us PC players. Hopefully in that time Ubisoft can make a new trailer that highlights the pattable dogs in the game.