Call Of Duty tweets about fake terror attack to promote a videogame | PCGamesN

Call Of Duty tweets about fake terror attack to promote a videogame

Call Of Duty terrorist attack tweet

[Update] The Call Of Duty Twitter account also changed its appearance to mirror a news site, 'Current Events Aggregate,' while posting tweets about a fictional terror attack, which may have knock-on effects as to its 'verified status on Twitter.

COD twitter

(Thanks, destructoid)

[Original story]

The official Call Of Duty Twitter account sent out a series of tweets to its 2.88 million followers reporting on a fictional terror attack on a densely populated area of Singapore, all in the name of promoting Black Ops III's story. The tweets are all still live, and no apology has been issued.

"That was a glimpse into the future fiction of #BlackOps3," reads the final tweet, as if those words would justify the string of preceding tweets claiming that martial law had been declared in Singapore, and that citizens should stay indoors with their doors and windows closed. 

Now obviously by reporting on this I'm doing exactly what Activision and Treyarch intended. I'm giving exposure to their game, and furthering the message that their game begins with a terror attack on Singapore. Brilliant PR, everyone. Well done. You win.

But the fact is, somebody actually wrote out these tweets and decided it would be a good idea to send them out to 2.88 million people to promote a videogame. That person first undoubtedly had to check with a group of other people that it would be okay, and those people all agreed that yes, this is a perfectly acceptable way to promote an entertainment product. Then, someone hit the send button. Twenty times. 

Perhaps the most unsettling aspect of this stunt is found in the replies to those twenty tweets. "Modern Warfare 2 on next gen," reads one. There's a picture of a Spongebob meme below another. These aren't the responses of people scandalised to their very core - they're replies from people so used to tacky PR stunts that they don't even break stride in trying to get their favourite game remade.

I suppose the most effective shutdown of this beyond-questionable PR campaign would be to completely ignore it. But instead, can we all just be human beings and privately, silently agree that this type of behaviour is irrensonsible and amoral? That Call Of Duty will still sell millions of copies worldwide without it? And that the world will be a much better place? Cool. Thanks. 

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Gonzo ® avatarJezcentral avatarKirk McKeand avatarTim Edwards avatarOv3r_Kill_Br0ny avatar
Gonzo ® Avatar
2 Years ago

I'm pretty sure no sane person would believe in tweets sent out by the official Call of Duty twitter, come on.

Jezcentral Avatar
2 Years ago

We live in a world where people believe the Onion's reports. Context can be easily lost, especially in tweets. Dick move, COD-twitter-line-of-command. (Especially as I wouldn't be surprised that someone/people cynically hoped that it would get taken seriously, and go viral with all the publicity that entails. Did someone get a roasting when that didn't happen?)

Tim Edwards Avatar
Tim Edwards(1 hour played)
2 Years ago

It's worth pointing out that they changed their username, avatar and background image to read "breaking news". They've changed them back now.

Kirk McKeand Avatar
2 Years ago

Looks like they were trying to pull a War of The Worlds, but it's in really bad taste.

Ov3r_Kill_Br0ny Avatar
Ov3r_Kill_Br0ny(10 days 14 hours played)
2 Years ago

You need help if you believe anything you read on social media is news.