While wildfires continue to spread across Australia, a number of businesses have started promotions to benefit funds for relief efforts in the country. Now, Activision has joined in. The publisher says it will donate all proceeds from the Outback pack in Call of Duty: Modern Warfare to provide aid to those affected by the ongoing fires.
“As part of our efforts to help provide relief toward the devastating bushfires in Australia,” the company says in an in-game message that you can see on Reddit, “we’re donating 100% of Activision’s net proceeds from each purchase of the ‘Outback’ pack, which we’ve re-named the Outback Relief pack, across all platforms through January 31.”
The promotion is retroactive, too – if you purchased the pack in the past, that money will also be donated. At 1800 CoD points – roughly $18 USD, depending on how many you purchase at once – the pack includes the Bushranger operator skin, a Koala charm, and a variety of other cosmetics, plus a tier skip for the battle pass.
The in-game message concludes: “From everyone at Infinity Ward, Call of Duty and Activision, thank you for your consideration. Our hearts go out to all those who have been affected.”
Our thoughts go out to all those affected by the bushfires in Australia.
100% of Activision’s net proceeds from previous & future purchases of the Outback Relief pack through Jan 31 will be donated to help provide aid towards the devastating fires. #AustraliaBushfires pic.twitter.com/uuGMO5niom
— Call of Duty (@CallofDuty) January 11, 2020
Fans on Reddit actually suggested just such a promotion last week, and since that thread received over 30,000 upvotes, it’s likely somebody at Infinity Ward or Activision took inspiration from it. Either way, it’s good to see companies take steps – even small ones – to draw attention to the ongoing crisis.