Black Ops 2 raised more than $500 million on its first day of release. That’s not even including pre-orders, that’s in addition to however many copies were sold before release. It would be fair to assume that the financiers over at Activision are re-enacting their favourite money scenes from pop culture, such as the ones I’ve included below:
The Burns/Smithers money fight:
Joystiq posted up the press release announcing the news.
Joker burning money:
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
Smokey’s Swimming in his money like Scrooge McDuck:
“Call of Duty has become more than a product people buy, it’s become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing. “I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
Though, with great bank accounts comes great risk of physical injury: