Deep Silver’s approach to piracy: “In a business plan, we typically ignore it.”

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Speaking without bias, DRM (hiss! boo! get off the stage!) is a plague upon PC games. Therefore it is standard practice to hold up developers as heroes who decry it and demonise those that develop it.

I don’t really know where that binary system leaves us when it comes to developers that simply ignore it. Maybe we should give a high five to Deep silver instead of giving them a heroic piggy back.

“In a business plan, we typically ignore it. It’s not something that is new, it’s something that has been part of our business for decades,” Dr. Klemens Kundratitz, Deep Silver’s CEO, told Penny Arcade.

When asked if Deep Silver had plans to develop a service similar to Uplay, Kundratitz said “Uplay is not the way we want to approach things, definitely. I think we just need to make sure that the games we publish are worth the money, and certainly there is always this piracy situation that any publisher has. No publisher can tackle, really.”

They have no plans on reducing their support for PC because the benefits make up for the losses of piracy. ““There is not the submission process with first parties, you are a lot more on your own to determine if the game is ready.” And they’re finding, while “Console sales were bigger, no doubt, for the last Metro product,” the “PC has a very decent share and it has got a very active and committed community.”

The issue for many publishers and releasing on the PC is that “they fear the piracy issues” but Deep Silver take the stance that “As a publisher you just live with it.”

“There is not the submission process with first parties, you are a lot more on your own to determine if the game is ready. Many publishers are not launching day and date because the PC is so difficult, but they fear the piracy issues, so they’d rather first focus on consoles,” he explained.

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