Gabe Newell gives everyone at Unity Vision Summit a Vive, those people very pleased

Free vives

When Gabe Newell pops up on-screen and says the word “three”, you know something’s going down. Those attending Unity’s Vision Summit, a two-day event focusing on innovation in VR, didn’t realise this when he popped up with a pre-recorded video message during the keynote. In it he thanked Unity for having them there, announced SteamVR for Unity, as well as a Valve-made rendering plug-in to improve it across the board – oh, and everyone in attendance would get a free Vive.

Read Phil’s weekly breakdown of the goings on in the world of VR.

The crowd, as you’ll see in this video, were rather pleased about each receiving hundreds of dollars of tech for free:

Special mention to the guy shouting WHAT at the top of his voice as the first responder. He’s a man who lives on the edge. He doesn’t care who knows how he feels and right then he felt surprise.

Outside the obvious kindness of this move, it’s a reasonable business decision to start getting Vives into peoples hands. Oculus definitely have the biggest brand name in VR at the moment, and are the company that most people – developers, journalists and the public – have been hands on with. With the Valve-HTC mega-dollar fund, they can spend a bit to start to level the playing field when it comes to awareness.