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G2A now provides electronics, hoping to become a “one-stop shop” for gaming

Software and Steam key seller G2A is expanding to provide a physical storefront, aiming to become a "one-stop" gaming provider

G2A North Korea

G2A might be best known as a purveyor of very cheap Steam keys, but the company is currently expanding into physical products. In an interview at Gamescom, comms specialist Gabriela Lefanowicz and head of comms Maciej Kuc said that the company aims to become something of a one-stop gaming shop, able to provide everything from the digital version of the game someone is playing, to the chair they’re sitting in in order to play it.

Lefanowicz says that “we started with games obviously, but we’ve added a lot of digital items since then,” and that the company aims to “look at what our customer base want, more than what we could already give them.”

This time around, that’s physical products, with a storefront that launched earlier this quarter, and is currently in an alpha stage providing “over 1,000 products.” While G2A is, to some extent, known as a purveyor of cheap digital keys from all corners of the internet, Lefanowicz that something that makes the physical store stand out is a ban on second-hand products, and very clear guidelines on who can sell on the store.

“The thing that kind of makes G2A electronics stand out from other markets that sell electronics is that we have new items, so no-one can sell refurbished or any kind of used item,” Lefanowicz says. On top of that “we only deal with professional sellers, so no regular guy can go on the marketplace and be like ‘yeah, this is a new phone, I vouch for it.’ That’s not how it works, you have to actually have a stock, and be a seller who already sells and deals with electronics.”

As well as electronics, the physical store will deal with many different kinds of merchandise. Lefanowicz says that “there’s also going to be gadgets, posters, all the physical merchandise and hardware that goes into games. We’re kind of providing a more wholesome offer, so you don’t just go for your game, you can also go for some gaming mice, or a little figurine for your desk.”

G2A Electronics is currently live at the company’s main site. There’s no current word however, on when the new store will leave its alpha phase.