Guild Wars 2 sponsors games industry bike ride from Cologne to Brighton

GamesAid

GamesCom finished up in Cologne at the weekend, but a group of games industry execs have foregone the usual ruby-encrusted private jets we all use to get about, instead opting to cycle over 100km a day in an effort to raise money for charity Games Aid. Cat Channon (NC Soft), Mark Allen (Kalypso), David Priestman (Future), James Beaven (Indigo Pearl), Nick Haywood (Kuoda), Graeme Struthers (GetGamesGo), Nathan Ditum (Future) and Sarah Ditum (freelance) will arrive in Britain tomorrow, having traversed most of the 500km route using nothing but their magnificent games industry thighs and calves. Check out their JustGiving page and chuck them whatever you can.