Blizzard’s popular online collectible card game, Hearthstone: Heroes of Warcraft, has been attributed great success in Activision Blizzard’s Q1 earnings call. In it, Activision Blizzard revealed that along with Destiny, the two had earned the company over $1 billion in revenue, and Blizzard CEO Mike Morhaime announced that Hearthstone has reached over 30 million players.
Releases from last year, like the Goblins vs Gnomes expansion, are still strong well into 2015 according to Blizzard. “Q1 was also an important quarter for Hearthstone.” stated Morhaime. “Despite no new content releases, engagement and revenues were steady quarter-over-quarter and in fact have remained relatively stable since launch. The performance for the quarter was driven by a sustained pick-up of Goblins vs Gnomes. Players have really enjoyed the mechanics of the new cards, and we’ve seen some incredibly creative deck strategies.”
While Goblins vs Gnomes provided a steady stream of income, it was Blackrock Mountain which demonstrated the severe growth in players. “During the last two weeks of March, we held presales for our second adventure, Blackrock Mountain.” Morhaime explained. “We were pleased to see that enthusiasm for the new content was even stronger than it was with Curse of Naxxramas last August, with 40% more sales in the same timeframe.”
Hearthstone began its life on the PC, but it was the introduction of the mobile app that enabled the game to push it’s now record breaking population. “The mobile phone versions pushed Hearthstone to the number one spot for game downloads in over 25 countries across North America, Europe and Asia,” said Morhaime, “and quickly drove the game to a new milestone of more than 30 million players. Hearthstone continues to be very popular with players worldwide and we’re already hard at work on our next release for the game.”
What do you think Hearthstone’s “next release” will be?