Multiplay bought out by GAME for £20m | PCGamesN

Multiplay bought out by GAME for £20m

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It looks like GAME’s moving outside of just selling games, they’ve bought Multiplay for £20 million. Multiplay organise massive gaming events, like their Insomnia LAN parties - the last of which drew in more than 60,000 people.

GAME say they’re “looking forward to delivering more, bigger and better experiences for our communities.” Which may mean in future Multiplay events will be paired with sales in GAME stores and on their website.

“Like Multiplay, we put our communities at the heart of our business," said GAME CEO Martyn Gibbs, reports GamesIndustry. "Together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world. With our combined passion and expertise, we are looking forward to delivering more, bigger and better experiences for our communities and are excited for what the future holds."

GAME paid Multiplay’s owners £12.6 million up front and have committed to paying a further £7.4 million in cash and shares over the next three years.

A retailer like GAME could well start organising massive game launch events with the expertise of Multiplay. They’re already running prerelease events for some games, letting people try out a game before signing up for a preorder.

This is a large outlay for a company that went into administration two years ago and was forced to close hundreds of stores across the UK. GAME say that everyone at Multiplay will be kept on after the buyout, even the CEO's remaining with the company.

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QDP2 avatarAntonius avatar
QDP2 Avatar
3 Years ago

I don't know how much we can trust GAME and there ethics and support to the gaming community. Up until this point I have always considered GAME as a business, here only to make money from the sales of console gamers. There used to be a large focus on PC as well, but as steam grew GAME shrank, closing stores and filling the isles with Microsoft, Sony and Nintendo instead. Hopefully with this buyout we will get to see more of the face of GAME Inc. , what they truly stand for. Is it that they truly want to make a change to the industry, or do they just see there own slot steadily shrinking and hence have decided to diversify to lengthen the lifespan of there company. I'll be keeping my opinion open about them for now, let us hope that they make good out of Multiplay's competitions and IP.

Antonius Avatar
3 Years ago

Twenty Million Quid. Yet the *&*&%$'s couldn't keep GAME in the Republic of Ireland open.

I knew people who lost their jobs from GAME, never got the statutory redundancy or P45's!

Made the next 3 or 4 jobs difficult as hell to get for them.

Yet suddenly they're able to find £20 million. Arseholes to the lot of 'em!