Oculus Rift will likely retail for more than the $350 mark that the developer kits cost due to superior technology in the consumer edition. Oculus have yet to confirm a price tag, but founder Palmer Luckey believes it will be in the same ballpark as the dev kits, but with a little extra on top.
“We’re roughly in that ballpark but it’s going to cost more than that,” Luckey told Road to VR. “And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days.”
The company had to make a choice between lower pricing or the best VR experience it could provide. With Oculus Rift being one of the first VR experiences on the market, Luckey believed a great first impression for customers was important.
“No compromises were made in terms of quality. Get the cost down as much as you can on that experience, but make it so that the Rift is something that everybody wants to use to the best of your ability,” he said.
“It would really suck if you put something out there and people were like ‘Ah man, the Rift is good, but it’s not quite there,’ you know? ‘If only it was a little better, if the lenses were a little better, if the resolution was a little better, if the screens had been a little bit better, then it would be great.’”
“Because you’d say ‘God, we could have just charged a little more and put a little bit more money into custom hardware and actually achieve that.’”
Are you willing to pay $350+ for a great VR experience? Or does the price point need to be lower to entice you, even if that meant slightly lower tech specs?