Razer honour accidental 90% discount sales despite “insane amount of losses”


Earlier this week, a coupon code made itself known in forums across the internet. It offered 90% off anything from the UK Razerzone Store. Thousands of orders were made. Brilliant! Only, the code didn’t come from Razer, who shut down the store quicker than you can say “cash haemorrhage”.

Today, the Razerstone Store is functioning as normal. Amazingly, though, the hardware company have decided they’ll stick to their ‘customer comes first’ policy and ship the discounted products to buyers regardless.

The code was reportedly generated by a third party to test the site’s shopping cart, and was never intended for public consumption.

“While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use,” said Razer CEO Min-Liang Tan.

“Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community.

Razer plan to cancel orders of multiple copies of products, but will give affected customers the opportunity to buy a single unit at the heavily discounted price instead.

“Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this,” explained Tan. “That’s not gaming, that’s not our deal.”

Orders will be processed and shipped over the coming weeks – or in a few back-ordered cases, months – and Razer have asked for patience.

“We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support,” concluded Tan.

I can’t imagine anybody has the right to be miffed at Razer. They’ve handled a nightmarish situation with grace, and demonstrated their commitment to customers above their bottom line. What more could they possibly do?