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So, uh, this RGB ‘Gaming’ HDMI cable costs $100

The Vivify Arquus W73 is an RGB "gaming" HDMI cable offering seven switchable colours

Vivify RGB HDMI cable

“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” The famous words of Dr. Ian Malcolm have never been more applicable to any PC peripheral than the Vivify Arquus W73, an RGB “gaming” HDMI cable offering seven switchable colours to ignite your desktop ablaze with eye-searing RGB illumination.

You ever look towards the glowing pile of silicon that is your gaming PC and think it could do with more RGB lighting? So inescapably bright that you still see it when you close your eyes at night? Yeah, us too. Perhaps that’s why Vivify has taken on the all-important task of building a HDMI cable to make your cable clutter stand out from behind your rig with iridescent splendour.

The W73 features RGB lighting across its entire 2.7/4.5m length courtesy of its plastic fibre, light diffusing construction. The colour runs from connector to connector, and can be set to red, orange, yellow, green, cyan, blue, and purple – or a cycle mode across all seven.

The cable itself features a flat construction and is rated for the highest resolutions supported by HDMI 2.0b – as all well-made high speed cables should, even bargain basement cheap ones. On the topic of price, this cable will set you back $80 for 2.7m or $100 for 5.4m. Ouch. The company has told us this is due to the complex nature of the product’s construction for the desired result.

Vivify RGB HDMI cable

But if you love the rainbow aesthetic, what choice do you have? A cheaper cable at a fraction of the price that achieves the same performance and can be tidied out of sight? Fuhgeddaboudit!

At least it’s easy to spot under your desk…