The creators of Roblox are stepping up to join the ranks of gamers looking to help with the Hurricane Harvey relief effort. The Roblox Corporation are say they will be donating proceeds from two new cosmetic items to the charity.
From September 6 to September 13, all profits from the sale of their two new Texas-themed hats will be donated to Direct Relief, a charity currently working to assist in Hurricane Harvey relief. The hats are the Texas Rodeo hat and the Wild West Ranger hat, and they cost 10 Robux and 100 Robux respectively.
In an announcement post, the developers said that they will donate 100% of the profits from these two items up to the value of $25,000. After the donation window ends, or donations reach the target amount, the two items will no longer be available to buy.
The team finish the announcement by urging their players to contribute however they can, whether by purchasing the charity items, or donating to a local charity of their choice. They aren’t the first to be making an effort to support relief efforts in the wake of the Hurricane - last week Games Done Quick ran a special speedrunning streaming weekend which raised nearly $250,000 in donations.