In an interview with GameSpot Ubisoft have voiced their opinion on the everlasting battle against piracy, DRM and their solutions. VP of digital publishing Chris Early admitted that “anything is going to be able to be pirated given enough time”, and that they want to focus on making a “great game” and delivering “good services”.
Ubisoft believe that DRM isn’t going to stop games from being pirated, and that developers should instead put their resources back into their games.
"What becomes key for us is making sure we're delivering an experience to paying players that is quality," Early told GameSpot. "I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?"
If DRM isn’t the solution, then what is? Early believes that improving and delivering good online services that aren’t available to pirates will sway the numbers.
"I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early explained. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience."
Do you think Ubisoft is taking the right approach?