VR's adoption rate may be slower than 3DTVs, but Facebook's playing the long game with a 10-year plan

VR adoption rate

In a day bountiful with interesting presentation slides captured by blurry smartphone cameras, Facebook revealed a 10-year roadmap for their baby, Oculus Rift. Meanwhile, at the VR World Congress in Bristol, UK, research firm IHS predicted that the platform's adoption rate will be slower over the next seven years than those of both Blu-Ray players and 3D TVs in that same span. It's a different message from both parties than the "year or VR" hype that was bubbling away in the early part of 2016.

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Piers Harding-Rolls, director of IHS's games division, emphasised that there's huge potential in both the VR space broadly and specifically in games. While the motivation for content creators and platform holders goes well beyond simply "making VR a thing," he said, he also revealed some striking estimates about the current user base.

There will be in the region of 12-14 million adopters of VR headsets in 2016, by IHS's calculations. However, 80% of those are, or will be, given away rather than bought. It's an enormously high figure, which Harding-Rolls suggested will impact software sales - only those who bought their headsets are likely to go and buy additional content for it.

If that sounds a bit gloomy, there's better news when comparing 2015's user base to 2016's. Just 3 million adopters existed last year, so the uptake this year is dramatic. It's to be expected, given Oculus Rift and HTC Vive's recent launches, but stands as evidence that they're having an impact - albeit helped along by freebies.

In this story's header image, you'll see IHS's predicted adoption rate for VR over the next seven years, side-by-side with uptake performance of Blu-Ray players and 3D TVs across the same span. It looks good for VR in the short term, but IHS conclude that over the span of seven years, adoption rates will be slower than both.

Harding-Rolls concluded that the tech simply isn't there yet for a more rapid uptake, and that the endgame has to be a self-powered, high-end integrated display that is also cheap. Easier said than done, of course.

And this is where I'll bring in Facebook's recent talk on VR. In it, Mark Zuckerberg laid out the company's roadmap for Oculus. It's also striking, for two reasons: 1) it's ten years long, and 2) it concludes with a pair of VR Ray-Bans, essentially.

The Outsiders CEO Ben Cousins snapped this from Zuckerberg's presentation:

The company's very much playing the long game with its investment in Oculus, then. And, as if responding to Harding-Rolls' assessment directly, Zuckerberg presented Facebook's vision of VR/AR's future:

Facebook VR glasses

Sunglasses, then. Self-powered, high-end, lightweight glasses with both VR and AR functionality. Clock's ticking, Zuckerberg...

 

 

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hiddnsaccade avatarBelimawr avatar
hiddnsaccade Avatar
43
11 Months ago

I'm a patient man. I can wait 10 years.

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Belimawr Avatar
1165
11 Months ago

the adopters of bluray it was released in mid 2006 by 2013(the 7 years window) there was 80 million PS3's sold (if you work on the PS4 coming just after the cut off by not including the full 2013) so going by their chart in 2013 they had about 90-95 million blu ray players so that would imply that the commercial market for dedicated blu ray players was actually only 10-15 million over the 7 years and that would be a staggeringly unbelievable number. it the same as by june of 2008 (bluray officially launched june 2006) over 14 million PS3's had sold were the chart shows not even close to 10 million blu ray players.

is seems an odd omission to leave out the playstation numbers when it was the main staging ground for the format war and likely the overwhelming factor that decided the format war.

so really it looks like a report designed to make early adoption look higher than it is by leaving out a massive contributor to the bluray market, just compare the PS3 to the early bluray adoption and you notice a massive discrepancy. on PS3 alone year 3 should be the same as they claim year 4 is. and year 4 should be around 40 million, 5 should be pushing towards 60, year 6 on the chart about matches PS3 sales and year 7 is just over.

so I would really question those adoption figures as they must only count dedicated blu ray players despite the fact until several years in the PS3 was actually the best and most affordable blu ray player since it is the only first gen bluray player that can still play every blu ray since it was the only one that came equipped for firmware updates.

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