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We cocked up: the Half-Life 3 trademark was a hoax


Nine countries pulled out of the European Union this morning, probably, after learning that a mark for Half-Life 3 filed at the EU Trade Marks and Designs Registration Office last week has since been removed.

They weren’t the only ones upset. Somebody duped half the internet, and us with it. Sorry about that.

We reported that the Half-Life 3 trademark registered a week ago was the work of Valve, but that now seems highly unlikely. The mark has now lost its page on the EU site – and come to think of it, was made in suspicious proximity to a similar mark for Portal 3.

That bit at the back of your brain shouting “Hooooooax”? It’s time to start listening to it, I’m afraid.