Usually, when it comes to political fundraising, politicians will approach potential donors by cold-calling, emailing, and hosting meet and greets. Game developer Brianna Wu is going about it differently: she’s streaming herself playing Wolfenstein II: The New Colossus.
Haven't picked the game up yet? Better check out our Wolfenstein II: The New Colossus review.
What with the current political climate, Wolfenstein’s wall-to-wall Nazi-killing is a political statement as much as it is good wholesome fun. As someone who was targeted by GamerGate and the Alt-Right with threats of death and sexual assault, Wu is repurposing Wolfenstein’s marketing campaign of Make America Nazi-Free Again to clearly set herself up as against the rise of hate groups in the US.
— Wolfenstein (@wolfenstein) October 5, 2017
“One of the reasons Millennials feel disenfranchised is politicians don’t speak to them in ways that feel genuine,” Wu says in a statement on her site. “Twitch is one of the most important ways to engage younger people. I plan to go to voters where they are, not asking them to come to me.”
You can watch her streams that started earlier this week over on her Twitch channel.