Popular media production company Yogscast and their fans raised $2.5 million for charity in a funding drive that took place in December 2016, via Humble Bundle.
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Over 50 game developers added their games to a Humble Bundle collection that was available for a minimum spend of $30, the proceeds of which went to a charity of the buyer’s choice. The bundle was worth over $650 if bought normally.
If buyers decided to not choose a charity, the funds were split between six causes: the Mental Health Foundation, Cancer Research UK, Whale and Dolphin Conservation, ILGA Special Effect and Games Aid UK.
During the drive, $284,000 was raised in the first day and $1 million was raised in the first week.
“It’s been an amazing and humbling experience,” says Yogscast CEO Mark Turpin. “We understood that we had a fantastic bundle and a great line-up of entertainers throughout the month but we never dared to dream that we would raise so much for such fantastic causes.”
Yogscast co-founder Lewis Brindley adds, “There has been immense outpouring of generosity from the whole community, and I want to give a massive thanks to everyone who made this possible.”