“Our goal as an eSports organization is simple,” said Riot’s VP of eSports Dustin Beck on the LoL forums. "It’s to do our best to over deliver on the expectations of our fans. This is why we have made a very large commitment to eSports, despite being a young company relative to some of the largest game companies in the world.
“We have set a high bar for ourselves as we have decided to take on some ambitious and unconventional risks such as building an official league and formalizing consistent regular season play.
“We have made this a focus because we love eSports as much as our fans and we believe it deserves the best possible production quality, live events, and fan/player experience. And ultimately, we believe our initiative and investment in eSports will help every competitive game.”