AMD RX Vega’s pricing was “not just for launch, but ongoing”

AMD Radeon RX Vega 64 verdict

There has been a lot of confusion and consternation surrounding the launch of the AMD RX Vega graphics cards, especially around the pricing. But now AMD are saying they’re pulling out all the stops to “get those prices to where we suggested when we launched them.”

Check out our pick of the best graphics cards around today.

I spoke to AMD’s Gerald Youngblood on the showfloor of Gamescom today about the struggles with both stock and pricing of Radeon graphics cards, and specifically about whether we were ever going to see Vega at its original launch price. So, how much does Vega really cost?

“Our SEPs, and the price tag that we announced,” Youngblood says, “is our full intention of where we would suggest the product be priced. Not just for launch, but ongoing.”

What happened, though, was we launched the product and the demand was really huge. Now we’re focused on replenishing so that there is plenty of stock so we can encourage our partners to hit the SEPs that we announced.”

It’s primarily this filling of retailers inventory which AMD sees as key to getting the prices of Vega down to their original pre-launch levels.

“First of all we just need to drive as much stock as we can,” Youngblood says, “because inventory is really important in everybody being able to hit those prices. Then it’s just working with our partners to enable it, but we don’t set the price of their product. But we will drive, and do everything that we can, to get those prices to where we suggested when we launched them earlier.”

AMD Radeon RX Vega graphics cards

AMD also need to up their GPU production game for their older cards too, especially because they’re set to launch a new Quake Champions bundle.

“We’re going to be bundling Quake Champions with the Champions pack,” he says, “which unlocks all the champions in the game, with all our Ryzen 7 and Ryzen 5 processors, and with all RX 580, 570, and 560 graphics cards as added value for our customers.”

That’s great for CPUs with lots of stock, but it’s practically impossible to buy any 500-series Radeon graphics card right now.

“We’re very focused on delivering increased supply out to the market,” explains Youngblood. “And that’s both to meet all the demands that are out there and, yes, we’re trying to catch up and get more stock out there. And you’ll see more stock available very soon.”

Fingers crossed it’s very soon ‘cos those e-shelves look like the GPU locusts have just swarmed through.

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WoodyPlaysGames avatarnu1mlock avatarKojiro(Bluescreen) avatarThe_Riddick avatarFatLErroR avatar
WoodyPlaysGames Avatar
2
3 Months ago

More stock isn't the answer to get prices down and get GPU's in the hands of consumers. If more stock floods the market to bring prices down, miners will simply buy more GPU's, and manufacturers and normal consumers will still lose. There needs to be some kind of regulation or standard required for mining cards to keep them separated from consumer use. Until there's a separate card for miners versus consumers, the stock problem (and subsequently the price problem) will continue.

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nu1mlock Avatar
744
3 Months ago

Separate dedicated mining cards already exists (not for Vega though) but that doesn't change a thing. And there's no way to regulate it.

A large stock of the same GPU can be needed for all kinds of things, not only for mining.

For example, a lot of GPU's could be needed for rendering. Or for an internet café, or a place for kids and young adults to spend time at after school and evenings. Or all kinds of other things.

Sure, only making it possible for a company to buy larger stock could go a bit of the way, but seeing it's probably easy to just create a company (at least in Sweden, and doesn't cost a lot more than just above a hundred pounds), that's not a proper solution either.

The only real solution is to produce enough GPU's that the market (both mining and gaming) needs.

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Kojiro(Bluescreen) Avatar
2
3 Months ago

Indeed. The lack of supply with high demand will always drive prices up. Happened to GTX 1070's and most of high end RX 400 and 500 too. AMD and Nvidia didn't plan those price hikes. Shortages for one reason or another did it. To get the prices back down, they need to churn out more cards like no tomorrow.

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The_Riddick Avatar
1
3 Months ago

I did some calculations here for ZCASH and ETH income, and with out power costs ranging from 31-47cents per 1000wh, it would cost you $47 on average a month to mine with a 400MH/s GPU setup .

That was being REAL conservative with the estimates of card power usage, so IMO only people who have invested in solar or get access to SUPER cheap energy are going to mine with these VEGA cards.

I think the lower TDP cards (lowest possible) are still going to be more popular. You can reduce VEGA's tdp a bit with undervolting but for some places like Australia, it aren't worth it!

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FatLErroR Avatar
1
3 Months ago

Miners are not the reason for Vega shortage. Rumors were coming out way before the launch that it would just be a paper launch, same as RX 480, and that there wouldn't be enough stock.

RX 580 = 30MH/s

VEGA = 37MH/s best case right now

So you get a tiny bit of extra hash power, and have to use double the power.

Also, serious miners wouldnt want Vega because it would require 2 PSUs instead of 1. With an RX 580 set up, you can get by with one 1200 watt PSU, but with Vega you would probably need 2 PSUs. Sorry but all these ppl saying Vega was going to get 70-100MH/s hash rate were wrong. Even with updated drivers from a few days ago its no where near that.

Gamers bought up these cards, as well as scalpers who buy and then resell on ebay, etc.

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